The company was first started by Hala Ashour when she decided to turn her hobby into a career. Since that time, we have been growing our business and have worked on changing our products' range slightly to focus on handmade home accessories rather than crochet personal accessories. In 2016 we started an online shop that sells throughout Egypt. We want to promote the art of crochet and show that it can be incorporated into new modern products and to have crochet to be a source of income to many people in different parts of the country.